Embedded Analytics

What is embedded analytics?

According to Gartner, Embedded Analytics is, “a digital workplace capability where data analysis occurs within a user’s natural workflow, without the need to toggle to another application.”

Put another way, its analytical capabilities are embedded within a purpose-built application. Embedded analytics can improve efficiencies and processes because it enables people to take advantage of the power of analytics within the application that they are already working in. These capabilities can be integrated directly into proprietary and off-the-shelf systems, as well as cloud-based software.

Embedded analytics allows interaction with data from multiple enterprise sources, giving a more complete picture of the transaction or process, as opposed to reporting from a specific application that can only access data within the confines of that system.

Why should you embed analytics in your application?

Instead of using spreadsheets and standalone dashboards, organizations are increasingly using embedding analytics within applications to support more unified operations. By including analytics directly into the daily workflows of employees, they’re leveraging additional revenue generation opportunities, ensuring the alignment of business executives with operational workers, and providing better overall services to customers.

Data assets end up being more valuable when enhanced by embedded analytics. The data assets exist to be exploited, and it’s the job of management to find ways to do so.

Whatever the method, the point is that this information should be in the hands of the people that need it most, in a form that is easy and convenient to use.

Embedded analytics can also help organizations with:

• Strategic planning: KPIs can be placed within applications for enhanced measurement of targets
• Growing ROI: Identify high-value customers and lifetime value in addition to ensuring top-down alignment
• Strengthening visibility: Embedded streaming data into applications creates real-time insights
• Improving customer service: Call center workers don’t have to leave their applications when helping customers

What are some of the use cases for embedded analytics?

Unlike standalone dashboards, spreadsheets, and similar tools, you can embed analytics directly into applications that people use every day to make their operational processes and decision-making more efficient and effective.

Let’s look at some common use cases:

• Manufacturing: Embedding reports enable manufacturing facilities to understand when they are most exposed to risk, need to be more responsive to customer demands, when their facilities need to increase productivity, etc.
• Utilities: A variety of systems can use embedded analytics to provide outage, maintenance, and other information to customers, resulting in a better experience and service.
• Sales and Marketing: Information from on-premises systems can be combined with CRM data. Sales and Marketing can get a complete view of their customer that isn’t available in their CRM alone.

Note that in each of these examples the end user didn’t have to leave the application to get the information they needed, and they didn’t have to learn a new tool to get answers to the questions they had. The company was able to create value that is directly connected to the visibility of the data. Embedded analytics helps with finding a quicker way to ROI and realize the overall value of your information assets.

What are the benefits of embedded analytics?

• Self-service: increase adoption by enhancing capabilities
• Blending data from many sources to present more complete insights
• Better and more intuitive visualizations
• Creation of real-time insights by embedding streaming data in applications

How can Pyramid Analytics help me with embedded analytics?

Embedded analytics helps organizations to become more data-driven. Once these capabilities are embedded directly into business applications, you can more easily create economic value through analytics and data visibility.

Align your analytics goals with business operations through fast access with Pyramid Analytics.