Linksbridge

In addition to providing frictionless integration with its existing technology, the ability to blend data from multiple sources, and methods to level the data-access playing field, Pyramid’s Decision Intelligence Platform has given Linksbridge the unified, web-based, single-view user experience it had been seeking.

“At the moment, you can go to a website we have that has pharma use, a separate website that has a campaign calendar, and a third website that has data on it,” Robin says. “Using Pyramid, you’re able to go to one asset, and if you’re interested in typhoid, read the latest typhoid product development stories, look at demand for typhoid vaccines, see how that correlates to campaigns of typhoid immunization. It’s a very big user experience benefit.”

“There’s also an element to democratizing data,” Robin adds. “If you sit in Geneva in a big organization, at the moment you get a lot of attention, and you can advocate for your needs, what you want, etc. But if you’re sitting in Zimbabwe, people may not know you exist, but your needs, your value, or the value of your requirements are actually significantly higher. So, we’re pretty determined to use Pyramid to connect to different constituencies and meet the needs of underserved communities.”

To that end, part of Linksbridge’s goal is to “tip negotiating advantage in favor of public entities versus private.” With Pyramid’s AI-guided, no-code experience with governed self-service, Linksbridge can now enable tailored levels of access to their data and insights to the different organizations with which they work, granting nonprofits the highest level of access, while industry gets a lower level.

Linksbridge isn’t stopping there, however. “At the moment, if you are in Zimbabwe, looking at cholera, seeing when’s the next cholera campaign, checking out pricing of cholera vaccines, you may actually have a cholera problem, which directly affects people,” Robin says. “If you were looking for shoes in the same way, you’d have three popups offering a coupon to Zappos or wherever you buy your shoes. It’s unacceptable in global health that people with real problems, real needs, don’t experience some kind of alert, which allows us to reach out to them and say, ‘Hey, we noticed you do a lot searching for cholera. Do you have a specific interest or concern? How do we connect you with resources you need to potentially help?’ Pyramid is part of our front-end solution for being able to spot that and actually treat these types of inquiries as very valuable data in their own right.

“Pyramid, which allows us to make data available with an underlying security access model, 24 hours a day, seven days a week, for people who need to use them, is a major enabler. Now, essentially, a thousand people can hit our information assets straight away without us blinking. Without Pyramid, we couldn’t do that.”